By Brazil Stock Guide – JBS (B3: JBSS3; NYSE ADR: JBSAY) said it will invest $150 million to build a multiprotein production hub in the Middle East, deepening its push into halal markets through a joint venture with Oman Food Investment Holding Company. The structure gives JBS an 80% stake in the venture, implying a pre-money enterprise value of $167.5 million, with the Omani partner holding the remaining 20%.
The deal consolidates two existing operations in Oman under a single platform: A’Namaa Poultry, an integrated poultry project, and Al Bashayer Meat Company, which processes beef and lamb. Facilities are located in Ibri, in northern Oman, and Thumrait, in the south, offering logistical access to both domestic consumption and export routes across the Gulf and South Asia.
Once fully operational, the hub is expected to reach static production capacity of around 300,000 metric tons per year. That includes daily processing of roughly 1,000 head of cattle, 5,000 lambs and 600,000 chickens. Beef and lamb production is slated to begin within six months, with poultry operations following within 12 months, according to the company.
The project aligns with Oman’s Vision 2040, a national strategy focused on food security, industrial development and job creation. JBS estimates the venture will generate more than 3,000 direct jobs over five years, spanning the full agri-food value chain and supporting workforce development in the country.
Strategically, the investment strengthens JBS’s positioning in halal proteins, a fast-growing segment that offers structural demand growth and geographic diversification beyond traditional meat cycles. By anchoring production locally rather than relying solely on exports, the company is signaling a long-term commitment to the Middle East as both a manufacturing base and a gateway to Islamic markets worldwide. The transaction remains subject to customary regulatory approvals.
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