By Brazil Stock Guide — JBS (NYSE: JBS; B3: JBSS32) said on Monday (November 9) it had agreed to acquire 100% of Flora, a Brazilian personal care, beauty and household cleaning products manufacturer owned by J&F, JBS’s controlling shareholder, in a transaction valued at $542 million. The company also announced the acquisition of agricultural media company Canal Rural, also owned by J&F, for $11 million.
The Flora transaction includes the assumption of debt and a $367 million equity purchase price, which will be paid entirely through JBS Class A treasury shares and/or Brazilian Depositary Receipts (BDRs), which represent shares traded on Brazil’s stock exchange. JBS said it expects the acquisition to have no impact on its net leverage ratio.
Flora generated net revenue of R$2.9 billion ($531 million) in the 12 months ended September 2026. Its portfolio includes established Brazilian consumer brands such as Minuano, Francis, Neutrox and OX. The company operates five manufacturing facilities, seven distribution centers and a research and development center, employing more than 4,200 people.
The acquisition will allow JBS, one of the world’s largest meat producers, to expand its consumer products business and pursue opportunities in nutrition, health and beauty by leveraging its existing ingredients and bovine collagen operations. JBS already operates in this segment through Genu-in, a business established in 2022 to develop higher-value applications for collagen.
Flora originated as JBS’s hygiene and cleaning products division before being spun off in 2007. The two companies have maintained commercial ties, including JBS’s supply of beef tallow used in cleaning and personal care products. The acquisition constitutes a related-party transaction, as both companies are controlled by J&F, the holding company of Brazil’s Batista family.
Separately, JBS announced the acquisition of Canal Rural, a Brazilian television and media company specializing in agricultural news and information, for $11 million (R$61 million) on a cash-free, debt-free basis. The final purchase price will be adjusted for net debt at closing.
Both transactions are expected to close in December 2026, subject to customary closing conditions.
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