By Brazil Stock Guide – Totvs SA (B3: TOTS3) signed an agreement to acquire conversational-commerce company Suri for R$28 million, the Brazilian technology giant said in a statement. The company noted that the deal, disclosed in the original announcement, still requires clearance from Brazil’s antitrust authority CADE and other customary conditions.
According to the original release, the acquisition will be added to the portfolio of RD Station, Totvs’ business unit focused on digital marketing, sales and customer-relationship tools. The company said the move supports its strategy to deepen sector-specific solutions and broaden RD Station’s offerings for corporate clients.
Totvs CEO Dennis Herszkowicz said the acquisition will immediately enhance the group’s presence in conversational commerce, while accelerating the use of artificial intelligence across sales and service workflows — particularly for retail customers. “With this acquisition, we will strengthen our position in conversational commerce and speed up the application of AI along the sales and customer-service journey,” he said. “The complementarity of Suri’s solutions will enable fast integration into the Totvs Gestão and RD Station ecosystems, with products already mature and natively connected to our ERPs, which can also accelerate our go-to-market through Totvs’ distribution channels.”
Suri specializes in automating and humanizing interactions on WhatsApp, Facebook, Instagram and Webchat through a unified interface. Focused on retailers, its portfolio includes Suri Shop, a tool that uses AI to support full customer-service and sales cycles directly within WhatsApp — from browsing product catalogs to payment and delivery.
Herszkowicz added that the company remains committed to developing technologies that generate tangible results. “We combine innovation, data and automation to strengthen operations, improve the consumer experience and help businesses gain competitive advantage in a fast-moving market,” he said.
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