By Brazil Stock Guide – Minerion, a Brazilian enterprise software developer, has rolled out an e-commerce platform for the mining industry, marking what it says is the first fully digital sales channel in the sector. The platform will debut with construction aggregates such as stone, gravel and sand, according to Valor Econômico.
“The model works just like online shopping for clothes or consumer goods. Clients in the construction sector will be able to place orders, schedule deliveries or pickups, and complete payments digitally,” Ivan Pereira, Minerion’s chief executive, said in an interview.
Pereira noted that mining has traditionally been resistant to technological adoption. “We see in the mining industry a very robust operational setup with a somewhat coarse approach due to the nature of the products and machinery, and that is unsustainable in practice. These technological avenues were not even demanded by clients,” he said.
Logistics remains the biggest hurdle, given the heavy vehicles, restricted access routes and regulated hours for delivery. Still, Minerion expects that digital convenience will spur demand. Revenue will come from service fees charged on transactions made through the platform.
Purchases can be completed with credit cards, Pix transfers or pre-arranged invoicing. Mining companies are responsible for updating product catalogs, prices and freight conditions. The company is also preparing to expand the platform to agricultural limestone and other segments, though products like iron ore are excluded due to their large-scale trade and limited transaction volumes.
Leave a Reply