By Brazil Stock Guide – Amazon (Nasdaq: AMZN) is ramping up its operations in Brazil with a major expansion of its product catalog, boosting selection by 20% since the start of 2025 to more than 180 million items across 50 categories. The move underscores the company’s push to strengthen its foothold in Brazil’s competitive e-commerce market, where Shopee, Temu, and Mercado Livre (B3: MELI34) have surged with ultra-low-cost offers and fast-growing cross-border sales.
Aggressive low-price push
The expansion introduces hundreds of thousands of new international items now priced in Brazilian reais, with delivery times of up to two weeks. A new section called “Achadinhos” (“Little Finds”) within Amazon’s International Shopping store features over 800,000 low-cost products, including beauty, home, and fashion items starting at R$5, and bundle promotions such as “buy 8, get 80% off.”
“We are committed to continuously expanding our selection, ensuring Brazilians have access to quality products at affordable prices,” said Juliana Sztrajtman, President of Amazon Brazil. “By increasing our catalog to more than 180 million products and adding even more international items, we’re delivering on our promise to be the store where Brazilian customers can find everything they need.”
Local integration and convenience
Amazon has integrated its International Shopping operations into its local marketplace to address common pain points of global purchases — such as currency conversion and long delivery times. All prices are shown in reais, and Prime members enjoy free shipping, while non-members pay a flat fee of R$8.99 per order with no minimum purchase. Eligible orders can be returned free of charge within 15 days, covered by Amazon’s A-to-Z Guarantee for refunds or replacements.
“Brazilian consumers have a global mindset in their shopping preferences,” Sztrajtman said. “Our expanded selection meets that demand by bringing international trends and products directly to their doors with the same convenience they expect from buying locally on Amazon.”
Rising pressure in Brazil’s e-commerce arena
The timing of Amazon’s expansion coincides with Mercado Livre’s (Nasdaq: MELI) latest results, where executives reaffirmed that Brazil remains the company’s core growth engine despite margin pressure from its aggressive free-shipping strategy. During its third-quarter 2025 earnings call, CFO Martín de los Santos said lower shipping thresholds boosted items sold by 42% and unique buyers by 29%, calling it “a strategic investment.”
Mercado Livre has now logged 27 consecutive quarters of revenue growth above 30%, underscoring how Brazil’s e-commerce race is shifting toward scale and loyalty — exactly the terrain Amazon is now reinforcing. Amazon’s also move comes amid intensifying competition in Brazil’s online retail market, where Shopee and Temu are winning share with rock-bottom prices and direct imports from Asia.
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