By Brazil Stock Guide – JHSF Participações S.A. (JHSF3) paid €52.5 million to acquire the historic Palazzo Taverna Medici del Vascello in Milan, according to Italian press reports, securing a landmark property that will house the new Fasano Milano hotel and mark the brand’s second unit in Italy after Sardinia.
Italian newspaper Corriere della Sera reported that controlling shareholder José Auriemo Neto paid roughly €22,000 per square meter for the 16th-century asset, located at Via Bigli 9, between Via Montenapoleone and Via Manzoni, in the heart of the Quadrilatero della Moda, about five minutes from the Duomo.
In an official notice to the market, JHSF said the transaction was structured through the JHSF Capital Fasano Italy LP fund, whose controlling investor is JHSF UK LTD. The fund was created specifically to acquire the property and implement the hotel operation in Milan.
The Fasano Milano will operate under a long-term management agreement and is expected to feature approximately 40 suites, along with gastronomy operations and a Private Members Club. The addition expands Fasano’s global footprint in high-income destinations, joining cities such as New York, London, Miami, São Paulo, Rio de Janeiro and Punta del Este.
The deal was structured with participation from BTG Pactual and Safra National Bank of New York, according to Italian media, underscoring the international financial architecture behind the acquisition.
Recurring Revenue Strategy
JHSF described the Milan expansion as part of its international growth plan and a step toward increasing recurring revenue streams from hospitality, gastronomy and membership businesses.
Founded in 1972, the company reports total assets of R$16 billion and global operations spanning hospitality, shopping centers, fashion retail, executive airport services, residential leasing and asset management across the Americas and Europe.
Through this transaction, JHSF Capital — the group’s asset management arm — reaches approximately R$10.5 billion in assets under management, strengthening its position as a funding and structuring platform alongside its real estate and hospitality operations.
While the €52.5 million price tag signals a premium entry into one of Europe’s most valuable luxury districts, the investment represents a strategic brand-anchoring move rather than a balance-sheet transformation.
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