By Brazil Stock Guide – JBS has agreed to sell its entire stake in Meat Snack Partners, a joint venture focused on the production and sale of meat snacks such as beef jerky and cured products, in a transaction submitted to Brazil’s antitrust authority, Cade, according to information from Agência Estado. The buyer is L.S.I., Inc. – JV Holdings, a holding company representing the investment interests of the JLBJ group, controlled by the Link family, founders of the global brand Jack Link’s.
The deal transfers full control of Meat Snack Partners to the group linked to Jack Link’s, ending JBS’s participation in a segment regarded as peripheral to the Brazilian meatpacker’s core operations. Troy Link, a member of the founding family and an executive involved in the brand’s international expansion, is among the buyers in the transaction.
The joint venture was established to tap rising demand for convenient, protein-rich foods, a category that has expanded steadily in recent years. While meat snacks tend to offer higher margins, the business depends heavily on scale, brand power and distribution networks that are largely concentrated in the US market.
JBS’s exit comes as the group refines its portfolio and sharpens its focus on operational efficiency, prioritising large-scale global platforms such as beef, poultry, pork and prepared foods. The move reflects a broader reassessment of non-core assets, even in faster-growing categories, in favour of businesses with clearer strategic fit.
From a competition perspective, the transaction further consolidates Jack Link’s position in the beef jerky market, where the brand already holds a dominant share in several regions. Cade’s review is expected to assess any incremental concentration effects, though the segment is already highly concentrated, according to Agência Estado.
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