By Brazil Stock Guide – Amazon.com Inc. (AMZN) said it will waive fulfillment service fees in Brazil for eligible products priced above R$100 during February, in a move aimed at attracting more sellers to its logistics network and increasing competitiveness in the country’s fast-growing e-commerce market.
According to a statement from Amazon Brazil, items priced below R$100 will be charged a reduced fee of R$5 per unit, while sellers will also receive free pickup and storage services throughout the promotional period.
The company said the incentives will be available to all sellers enrolled in its Fulfillment by Amazon service in February. Starting in March, the benefit will be extended through July for sellers who allocate at least 3.5% of their sales revenue to Amazon Ads, a threshold that must be maintained monthly to continue accessing reduced fees.
“We are very happy to extend the campaign that was a success in 2025, making the fulfillment service even more accessible for our partner sellers,” said Julia Salles, director of the program at Amazon Brazil. “We want more and more entrepreneurs to take advantage of our complete logistics infrastructure, from storage to delivery, at more competitive costs.”
“That means these entrepreneurs can focus on what really matters — their products and their sales — while Amazon takes care of everything else,” she added.
The initiative is expected to help merchants adjust pricing and participate more aggressively in strategic sales campaigns. Thiago Kitzinger, head of commercial and marketing at Dark Lab, said the reduction came at a critical moment for online retail expansion.
“We are very satisfied with the fulfillment fee reduction program,” Kitzinger said. “The initiative came at a crucial moment of e-commerce growth to make Amazon even more competitive compared to other platforms, creating opportunities for more accessible pricing for consumers.”
“The fee reduction was crucial to keep prices competitive and enter strategic campaigns in order to maximize commercial opportunities for our brand,” he added.
In addition to the promotional rates, Amazon Brazil said it will now allow Microempreendedores Individuais, or MEIs, to join the program in nine states. Eligible micro-entrepreneurs in São Paulo, Minas Gerais, Rio de Janeiro, Paraná, Rio Grande do Sul, Santa Catarina, Ceará, the Federal District and Pernambuco will be able to send products directly to Amazon distribution centers and use the company’s logistics operations.
Amazon also said sellers not currently enrolled can test the service through its “Try FBA” initiative, which offers a 30-day trial with fee waivers for all products.
The company said the expansion is designed to simplify operations for MEI sellers, including access to its automated invoice issuance system known as Faturador, easier product listing and shipment creation without the need for additional tax spreadsheets.
The move is part of Amazon’s broader push to expand fulfillment coverage in Brazil. The company said the program was available in three states at the start of 2025 and now reaches nine, tripling geographic coverage in the past year. Amazon said it plans to continue expanding logistics infrastructure in 2026, launching new fulfillment operations that will further increase seller eligibility and delivery speed.
Valdirene Miquelin, owner of Miquelin Beauty, said her early experience using the program delivered strong results.
“Our experience in December was incredible and seeing sales explode gave us certainty that we have a huge market here,” she said. “Before, with other logistics partners, we had setbacks that affected our pace, so getting the opportunity to test the fulfillment program as a MEI was excellent news.”
“We are very excited to strengthen this partnership and eager to see the positive impact of the Prime badge on our products,” she added.
Amazon launched its fulfillment service in Brazil in 2020. The company said sellers using the program typically see sales increase by an average of four times as products become eligible for Prime delivery, which includes free shipping and faster delivery times. Amazon said the program currently delivers 50% of orders within 48 hours.
Amazon also highlighted the launch of inbound APIs that allow eligible Brazilian sellers to create fulfillment shipments — including mandatory electronic invoice generation — directly through partner integration platforms. The development, Amazon said, was accelerated using artificial intelligence and AWS technology.
Leave a Reply