# Tag: Consumer Trends

- [JBS Highlights Global Protein Strategy at CAGNY, Plans $3bn Investment Push](https://brazilstockguide.com/insights/jbs-highlights-global-protein-strategy-at-cagny-plans-3bn-investment-push/) (2026-02-17): At consumer conference in Florida, JBSS3 outlines multiprotein expansion, brand strength and disciplined capital allocation to capture structural demand for protein.
- [Beer: Summer Illusion](https://brazilstockguide.com/behind-the-lines/summer-illusion-brazil-beer-market/) (2026-01-19): Heat and soccer may support Brazil’s beer sales — but they no longer guarantee growth.
- [Five consumer currents for 2026 — and how Brazil is riding them](https://brazilstockguide.com/insights/five-consumer-currents-2026-brazil/) (2026-01-16): How value, wellness, travel, resale and frictionless payments are reshaping consumption — with a distinctly Brazilian twist.
- [Cumaru Is the New Sandalwood](https://brazilstockguide.com/insights/cumaru-is-the-new-sandalwood/) (2025-12-12): Why Men’s Fragrance May Soon Smell a Lot Like Brazil.