# Eletrobras rebrands as AXIA Energia, ending a legacy that began in 1962

*Brazil’s power giant adopts a new identity after selling Eletronuclear, marking a new era of clean energy and financial discipline.*

- Published: 2025-10-22
- Section: Insights
- Tags: Axia, Eletrobras, Energy
- URL: https://brazilstockguide.com/insights/eletrobras-axia-energia-legacy-1962/

![](https://i0.wp.com/brazilstockguide.com/wp-content/uploads/2025/10/Axia-Energia.png?fit=1024%2C683&ssl=1)

**By Brazil Stock Guide –** Brazilian power utility **Centrais Elétricas Brasileiras S.A. (B3: ELET3; NYSE: EBR)** unveiled its new corporate identity as **AXIA Energia** on Wednesday (Oct. 22), marking a decisive step in its post-privatization transformation. The move comes a week after the company sold **Eletronuclear** to **Âmbar Energia**, part of **J&F Investimentos**, in a deal worth about **R$ 4.5 billion (US$ 780 million)**, ending its direct involvement in nuclear generation.

![](https://i0.wp.com/brazilstockguide.com/wp-content/uploads/2025/10/Eletrobras.png?resize=432%2C289&ssl=1)

Founded in **1962**, Eletrobras grew into Latin America’s largest power company, with assets spanning hydroelectric, transmission, and distribution networks across Brazil. The new name, derived from the Greek *axía* (“value”), reflects its ambition to build a future anchored in **financial discipline, operational excellence, and long-term value creation**.

From **Nov. 10, 2025**, the company’s shares will trade under new tickers: **AXIA3, AXIA5, AXIA6** on Brazil’s **B3**, and **AXIA, AXIA PR** on the **NYSE**, replacing the legacy ELET and EBR codes. The investor relations website will migrate to [ri.axia.com.br](http://ri.axia.com.br) on **Oct. 24**.

**Eduardo Haiama**, Chief Financial and Investor Relations Officer, said the rebranding marks a new phase of maturity. “AXIA is born from a solid legacy, yet firmly focused on the future of energy — one built on discipline, excellence, and value creation,” he said.

![](https://i0.wp.com/brazilstockguide.com/wp-content/uploads/2025/10/Logo_da_Eletrobras_em_1962.png?resize=641%2C600&ssl=1)

The sale of Eletronuclear concludes a transformation that began with **Eletrobras’s privatization in 2022**, which left the Brazilian government with only a **minority golden-share stake**. Analysts say the move simplifies its balance sheet, reduces regulatory complexity, and enhances comparability with international peers such as **NextEra Energy** and **Iberdrola**.

**A giant that powers one-fifth of Brazil**

**Eletrobras, now AXIA**, has an installed capacity of **44.4 gigawatts (GW)** — more than **one-fifth of Brazil’s total generation capacity**. It operates **82 power plants** across **20 states and the Federal District**, including **47 hydroelectric plants** such as **Belo Monte** and **Jirau** in Rondônia, and the **Paulo Afonso** complex in Bahia. The company also runs **33 wind farms** and **one solar plant**, strengthening its renewable footprint.

Today, the company has **four subsidiaries** — **Eletrobras CGT Eletrosul, Chesf, Eletronorte, and Eletropar** — and remains a cornerstone of Brazil’s modern energy system. Created in **1962** under President **João Goulart**, it became a pillar of the so-called **“Brazilian miracle”** period, between the late 1960s and early 1970s, when the country’s GDP expanded at **over 10% a year** driven by heavy infrastructure investment.

The company now positions itself as a **regional leader in clean energy and transmission**, seeking to leverage Brazil’s renewable potential while pursuing global capital market relevance. The rebrand closes the 63-year Eletrobras era — and opens the AXIA age.

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Source: Brazil Stock Guide, https://brazilstockguide.com/insights/eletrobras-axia-energia-legacy-1962/